1. Market Demand: If a specific area or location has a high demand for a particular type of product or service, competitors may choose to open their stores in close proximity to capitalize on the customer base. This strategy allows them to attract customers who are already in the area and potentially capture a larger market share.
2. Synergy and Convenience: Having similar businesses in close proximity can create a sense of convenience for customers. It becomes a one-stop destination for a particular type of product or service, making it easier for customers to compare options and make purchases. This concentration of similar businesses can create a synergy where the combined presence of multiple stores attracts more customers than each store would individually.
3. Competitive Advantage: Competitors might open their stores next to each other as a way to directly challenge and compete with one another. This proximity allows for easy monitoring and comparison of prices, product offerings, and customer experiences. It can lead to intense competition, driving innovation and improvement in the quality of products and services offered.
4. Cost Savings: Sharing a location with a competitor can result in cost savings for both parties.
They can split the expenses related to rent, utilities, and infrastructure, reducing their individual financial burden. This can be particularly beneficial in expensive or sought-after locations.
5. Customer Behavior and Convenience: In certain industries, customers prefer to have a variety of options in close proximity. For example, shopping malls often have multiple clothing stores, restaurants, or electronic stores situated near each other. This clustering creates a shopping environment where customers can easily compare products, browse different options, and make informed decisions.
It's important to note that these reasons may not apply universally and can vary depending on the specific industry, market conditions, and the strategies employed by individual businesses.
𝗪𝗛𝗬 𝗱𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗼𝗽𝗲𝗻 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗼𝗿𝗲𝘀 𝗻𝗲𝘅𝘁 𝘁𝗼 𝗼𝗻𝗲 𝗮𝗻𝗼𝘁𝗵𝗲𝗿❓📌Let's explain it with a classic example theorists use.Assume there are 2 ice-cream vendors, A and B on a 1 km long beach, both looking to increase their revenue.Initially, they set up their stalls 250m from the middle, on opposite sides. A gets all the customers to its left, B gets all the customers to its right, and the ones in the middle are split 50/50.
📌So both A & B get 50% of the customers. But B is not satisfied.The next day, B shifts his stall to the exact middle, while A remains at the same spot. Now B gets 62.5% of the customers & A gets just 37.5%.So the next day, A also moves his stall to the middle of the beach.Now both get 50% of the customers, but more importantly neither of them can change their position to get more customers.
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𝗜𝗳 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝗶𝘁 𝘁𝗵𝗲𝗻 𝘀𝗵𝗮𝗿𝗲 𝗶𝘁.
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