Samsung Introduces Galaxy Devices' Mobile Cloud Gaming Service

Samsung Introduces Galaxy Devices' Mobile Cloud Gaming Service

As its mobile cloud gaming platform formally rolls out of beta in North America, Samsung Electronics is revolutionising mobile gaming by fully commercialising it. Samsung's mobile cloud gaming platform was first made available as an open beta last year. It offers gamers the ability to play full-fledged Android-native games instantly on all Galaxy devices without the need for a download or decreased latency, and it benefits game publishers by enabling enormous efficiency and scale in user acquisition. 

The vast bulk of entertainment and media consumption is now instantaneously accessible through streaming services; yet, mobile games, the largest category of media with over 2 billion users worldwide, continue to use the download approach for each piece of material. Samsung wants to make gaming on mobile devices equally accessible.

For Galaxy handsets, Samsung has formally introduced its mobile cloud gaming service in the US. After starting a beta testing phase in 2023, customers with compatible Galaxy devices can now access the platform.

Through the Game Launcher (Gaming Hub) app, users may access Samsung's cloud gaming service, which allows them to play Android games without downloading them. There are 23 games accessible right now, such as Monopoly Go, Candy Crush Saga, and Honour of Kings. The solution makes use of pre-existing monetisation techniques, such as in-app purchases, and interoperability with native Android APKs. Users' storage limits may be lessened using this technique, which also enables instant game play without requiring account creation or file installation.

Samsung also emphasises the advantages for game developers. The service improves advertising campaign efficiency by removing the need for intermediate downloading steps. 50% of people who clicked on an ad during the test period started playing right away, the company claims, which is ten times greater than the industry norm. This technology gives publishers more access to new audiences while lowering acquisition costs and improving conversion rates.

  This methodology maximises profits on advertising investments and dramatically boosts player engagement, according to Jong Woo, the vice president in charge of gaming services. Additionally, Samsung reported that during the test phase, the number of active monthly users on Galaxy devices in North America increased by 149%. Considering how well the trial went, a service expansion

The debut occurs at a time when cloud gaming uptake and acceptance are becoming more important. Similar to other streaming services like Xbox Cloud Gaming, Samsung is doing away with downloads.