Release of OpenAI's popular AI video-generation tool, Sora

Release of OpenAI's popular AI video-generation tool, Sora

Sora was first unveiled by OpenAI in February and will be made available to users in the United States and other countries on Monday. OpenAI gained widespread recognition last year as a result of ChatGPT's viral success. When a user inputs a desired scenario, Sora will produce a high-definition video clip. This is how the AI video-generation model functions similarly to OpenAI's image-generation AI tool, DALL-E. OpenAI's Sora product lead, Rohan Sahai, stated during the webcast that the business must stop unauthorised usage of the technology, saying, "Obviously, we have a big target on our back as OpenAI."

Sora, OpenAI's popular AI video-generation tool, will be available later on Monday, the company announced. When a user inputs a desired scenario, Sora will produce a high-definition video clip. This is how the AI video-generation model functions similarly to OpenAI's image-generation AI tool, DALL-E. Additionally, Sora can create video clips based on still photos, add frames to already-existing videos, and fill in blanks. In February, the Microsoft-backed artificial intelligence startup, which gained widespread recognition last year due to ChatGPT's viral success, unveiled Sora.

Later today, it will be made available to users in the United States and "most countries internationally," according to OpenAI's YouTube livestream. The business has not yet provided a timeframe for the tool's rollout in Europe, the United Kingdom, and a few other countries. The tool will be included in current ChatGPT accounts, such as Plus and Pro, and users won't need to pay extra for it, according to OpenAI. OpenAI CEO Sam Altman and staff members on the livestream showcased capabilities like "Blend," which allows the user to combine two scenes at their will, and the ability to have an AI-generated film play continuously.

A limited number of safety testers, or "red-teamers," have had access to Sora up until now. They check the model for flaws in areas like prejudice and false information. The release date of Sora was questioned by Reddit users in October, who asked OpenAI officials if the delay was "due to the amount of compute/time required for inference or due to safety." "Need to scale compute, get safety/impersonation/other things right, and perfect the model," wrote Kevin Weil, product chief at OpenAI.

OpenAI's Sora product lead, Rohan Sahai, stated during the webcast that the business must stop unauthorised usage of the technology, saying, "Obviously, we have a big target on our back as OpenAI." "But we want to balance that with artistic expression as well. " In October, OpenAI finished its most recent round of fundraising, which included $6.6 billion from a wide range of Big Tech businesses and investment groups, at a valuation of $157 billion. Additionally, it was granted a $4 billion revolving line of credit, increasing its overall liquidity to almost $10 billion.

As the Microsoft-backed artificial intelligence startup competes for the largest share of the generative AI market—which is expected to reach $1 trillion in revenue within ten years—with Amazon-backed Anthropic, Elon Musk's xAI, Google, Meta, Microsoft, and Amazon, it's all part of a serious growth strategy. OpenAI announced plans to increase its marketing budget in order to increase its user base earlier this month when it appointed its first chief marketing officer. Also, OpenAI launched a search function in ChatGPT in October, putting it in a stronger position to compete with search engines like Google, Microsoft's Bing, and Perplexity. This feature could draw in additional people who would have otherwise gone to such websites to conduct web searches.

With Sora, the ChatGPT developer hopes to take on firms like Meta and Google, which unveiled Lumiere in January, that provide AI tools for creating videos. Other startups are offering similar AI solutions, like Stability AI's Stable Video Diffusion. Additionally, Amazon has unveiled Create with Alexa, a strategy that focusses on producing short-form animated children's content that is triggered. Since chatbots and image generators have become commonplace in both the corporate and consumer spheres, video may be the next frontier for generative AI. Some AI fans will be excited by the innovative possibilities, but as significant political elections take place around the world, the new technologies raise severe worries about misinformation.

Multimodality, or the fusion of text, picture, and video production, has become a key objective for OpenAI in its quest to provide a wider range of AI models. Following protesters' decision to leak what seemed to be a copy of Sora due to their concerns about the way the ChatGPT creator treats artists, news of Sora's release was released. An open letter criticising OpenAI for not being open enough or supporting the arts beyond marketing was released in late November by certain members of the company's early access program for Sora, which it said comprised over 300 artists.