1. Increased Visibility: Placing food courts on the top floor ensures that they are easily visible to shoppers as they navigate through the mall. This strategic placement can attract more customers and encourage them to visit the food court during or after their shopping trips.
2. Traffic Flow: Placing the food court on the top floor helps manage the flow of foot traffic within the mall.
By positioning it on the highest level, visitors are encouraged to explore other floors and shops before reaching the food court, potentially leading to increased sales for retailers.
3. Centralized Amenities: The top floor often serves as a centralized location for various amenities within the mall. By placing the food court there, visitors can easily access dining options without having to navigate through multiple levels. This convenience can enhance the overall shopping experience and encourage longer stays in the mall.
4. Panoramic Views: Depending on the mall's location, the top floor may provide panoramic views of the surrounding area. Placing the food court on this level allows visitors to enjoy their meals while taking in the scenery, creating a more pleasant dining experience.
5. Design and Architecture: Mall designers may choose to showcase the food court on the top floor to create an aesthetically pleasing space. The open layout, natural lighting, and architectural features that are often found on the highest level can contribute to a more inviting and enjoyable atmosphere for diners.
It's important to note that while this is a common practice in many malls, it is not a universal rule. Mall layouts and designs can vary, and food courts may be located on different levels or even spread throughout the mall in some cases. The specific placement of the food court depends on factors such as the mall's layout, target demographic, and overall design strategy.
Well, it's all a game of psychology & business. Let's decode this strategy!Technically, the main factor is the wide floors pace that the top floor generally offers. Movie theatres and food courts require a larger span area. According to the science of human behavior, food is something that has a major influence on our minds.
📌This is why food court is found on the top floor always, becauseif you'll get distracted by the food on the ground floor itself, why would you bother to go further to shops & stores?Here's another interesting logic The customers are usually fresh & focused while entering the mall and get tired by the time they reach the top floor.📍This is why perfume stores are strategically placed on the ground floor so that the fragrance makes you want to enter the stores and probably buy something too!
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